Communications tools and my thoughts on the value propostion of where I teach

http://www.carf.org/content/carfmovie/index.html

The folks who made this are AngelVision – Impact Movie

http://www.angelvisiontech.com/impactmovie/impact5enter.php

http://www.angelvisiontech.com/

I could see the narrators being our students, faculty, leadership and administrators.

Seems to me that we need a way to tell our story – and text on screen simply is not effective (given our courses are so intimate and are built as much around our students voice as textual communication). We must appeal to the emotional as well as analytical side of potential students.

On our value proposition – I’ve been struggling with the right words…….and this is just my opinion:

I think what we do is: educate, coach, mentor, support and credential. Many IHE’s may do some of these things, but our structure, organization and mission allows us to accomplish all five.

We can educate because of our high standards, programs and courses designed to align with top regional employers and organizations, and a strongly prepared faculty working with the most advanced technologies in the context of small classes and project centered courses.

We can coach because our mission is to support adult working professionals in their goals to becomes leaders in their careers, because our courses are built around this goal, and because our courses are small enough that we can provide intimate one-on-one attention.

We can mentor because our CPS leadership and faculty are folks who are leaders in our fields, and the mission of the College and the University is to create the next generation of leaders to insure innovation and vitality for our regional employers and organizations.

We can support because as a small College within a larger University we are able to provide personal, one-on-one assistance and build personal relationships, while at the same time taking advantages of the resources, people, technology and opportunities only a larger and growing institution can provide. As a non-profit, all of the resources can be invested into supporting our students, improving our courses and programs, and supporting our mission to serve the needs of adult working professionals who are training to become tomorrows corporate, non-profit, and community leaders.

And we offer accreditation that demonstrates that our students have completed a rigorous course of study; one with measurable and transparent programmatic skills and learning objectives aligned to the strategic needs of the top regional employers and organizations.

A good story, or value proposition, combined with effective communication tools and methods of delivery (Web based) would not replace the need to form relationships and trust with the corporate/organizational payers (corporate universities, HR depts., etc. etc.), rather these attributes support and nourish these relationships.